Search Engine Optimization - SEO

How to Leverage Content Curation in SEO

Aleyda Solis
Written by Aleyda Solis

1. how to leverage content curation For Seo by @aleyda from @orainti at #brightonseo

2. Hellooooo BrightonSeo! #contentcuration by @aleyda from @orainti at #brightonseo

3. My name is Aleyda Solis international seo consultant FOUNDER of orainti.com I speak I write I share @aleyda +aleydasolis

4. Let’s talk about Content in Seo… #contentcuration by @aleyda from @orainti at #brightonseo

5. It shall be bot-friendly #contentcuration by @aleyda from @orainti at #brightonseo

6. Defeat Panda #contentcuration by @aleyda from @orainti at #brightonseo

7. Rank & attract your audience attention #contentcuration by @aleyda from @orainti at #brightonseo

8. Educate about your offering #contentcuration by @aleyda from @orainti at #brightonseo

9. Communicate your news #contentcuration by @aleyda from @orainti at #brightonseo

10. Help you sell your products or services #contentcuration by @aleyda from @orainti at #brightonseo

11. Provide a great experience #contentcuration by @aleyda from @orainti at #brightonseo

12. …and earn your audience endorsement #contentcuration by @aleyda from @orainti at #brightonseo

13. It’s fun to create it #contentcuration by @aleyda from @orainti at #brightonseo

14. But challenging in a continuous process #contentcuration by @aleyda from @orainti at #brightonseo

15. How to set an ongoing content discovery & creation process? #contentcuration by @aleyda from @orainti at #brightonseo

16. Content Curation can help us! #contentcuration by @aleyda from @orainti at #brightonseo

17. What’s Content Curation? sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue

18. There’s more than this though #contentcuration by @aleyda from @orainti at #brightonseo

19. There are 5 Content Curation Models aggregation ELEVATION CHRONOLOGY MASHUP DISTILLATION SOURCE: https://www.facebook.com/weleniastudios #contentcuration by @aleyda from @orainti at #brightonseo

20. What differentiates “good” curation? SOURCE: http://www.bethkanter.org/good-curation-vs-bad-curation/ #contentcuration by @aleyda from @orainti at #brightonseo

21. What differentiates “good” curation? #contentcuration by @aleyda from @orainti at #brightonseo

22. What differentiates “good” curation? vs #contentcuration by @aleyda from @orainti at #brightonseo

23. How to make the most out of it? #contentcuration by @aleyda from @orainti at #brightonseo

24. By aligning & automating sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue

25. Achieving 3 direct benefits MORE CONTENT SOURCES BETTER CONTENT IDEAS & TOPICS FRIENDLIER CONTENT FORMAT #contentcuration by @aleyda from @orainti at #brightonseo

26. Influencing 2 SeoKpis links rankings #contentcuration by @aleyda from @orainti at #brightonseo

27. Let’s jump in the process! #contentcuration by @aleyda from @orainti at #brightonseo

28. Start by following your relevant topics in content sharing & curation platforms #contentcuration by @aleyda from @orainti at #brightonseo

29. Do relevant searches in Quora & Reddit #contentcuration by @aleyda from @orainti at #brightonseo

30. Alltop, Slideshare & Tumblr #contentcuration by @aleyda from @orainti at #brightonseo

31. ListLy & ContentGems #contentcuration by @aleyda from @orainti at #brightonseo

32. Monitor using rss, ifttt & Google docs #contentcuration by @aleyda from @orainti at #brightonseo

33. Here’s the ifttt recipe to rss to docs https://ifttt.com/recipes/172209-add-new-rss-feed-item-to-spreadsheet-on-google-docs #contentcuration by @aleyda from @orainti at #brightonseo

34. Monitor hottest content in social networks with Buzzsumo Alerts #contentcuration by @aleyda from @orainti at #brightonseo

35. Set an ifttt recipe to send these emails alerts to Google Docs https://ifttt.com/recipes/73609-if-labeled-drive-in-gmail-then-save-to-google-drive #contentcuration by @aleyda from @orainti at #brightonseo

36. Check the link & social metrics of the received & archived content w/ url profiler http://urlprofiler.com/ ##ccoonntteennttccuurraattiioonn bbyy @@aalleeyyddaa ffrroomm @@oorraaiinnttii aatt ##bbrriigghhttoonnsseeoo

37. And identify the keyword search volume for the content topics http://www.semrush.com/ #contentcuration by @aleyda from @orainti at #brightonseo

38. Now you have the criteria to identify the content ideas with highest potential shares links search volume current content #contentcuration by @aleyda from @orainti at #brightonseo

39. Their characteristics to understand the patterns your audience likes Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability

40. And be able to match unfulfilled content demand with what is feasible Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability the content that is highly popular but not so common OR ONLY PUBLISHED IN ONE FORMAT

41. Identifying the best curation model if it’s already a well covered topic Unfulfilled Demand Relevance Audience Feasibility Profitability aggregation DISTILLATION ELEVATION MASHUP CHRONOLOGY Channel Promotion Timing Format #contentcuration by @aleyda from @orainti at #brightonseo

42. You have now your next content idea! #contentcuration by @aleyda from @orainti at #brightonseo

43. Let’s see some examples #contentcuration by @aleyda from @orainti at #brightonseo

44. Best cities to work remotely #contentcuration by @aleyda from @orainti at #brightonseo mashup

45. nomadlist.io #contentcuration by @aleyda from @orainti at #brightonseo mashup

46. Visa requirements per nationality #contentcuration by @aleyda from @orainti at #brightonseo aggregation

47. visamapper.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo

48. Mobile Design Patterns aggregation #contentcuration by @aleyda from @orainti at #brightonseo

49. pttrns.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo

50. Serial Entrepreneurs List chronology #contentcuration by @aleyda from @orainti at #brightonseo

51. fundersandfounders.com chronology #contentcuration by @aleyda from @orainti at #brightonseo

52. Matt Cutts Video Search aggregation #contentcuration by @aleyda from @orainti at #brightonseo

53. theshortcutts.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo

54. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo

55. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo

56. To maximize your results, remember… LINK FROM IT TO YOUR PRODUCTS OR SERVICES PAGES PROMOTE IT IN SOCIAL NETWORKS WHERE YOUR AUDIENCE IS ACTIVE MAKE IT EASY TO SHARE & LINK WITH THE APPROPRIATE BUTTONS TO OPTIMIZE THE PIECE FROM A TECHNICAL & CONTENT SEO PERSPECTIVE #contentcuration by @aleyda from @orainti at #brightonseo

57. It’s now your time to curate! #contentcuration by @aleyda from @orainti at #brightonseo ELEVATION

58. Thank you! Questions? Check it in Slideshare bit.ly/seocurate #contentcuration by @aleyda from @orainti at #brightonseo

59. Images under creative commons http://www.flickr.com/photos/seeminglee/4041872282/ https://www.flickr.com/photos/branditressler/3361609750/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration by @aleyda from @orainti at #brightonseo

 

Source: http://www.slideshare.net/aleydasolis/how-to-leverage-content-curation-in-seo-brightonseo

About the author

Aleyda Solis

Aleyda Solis

Aleyda Solis is an international SEO expert, entrepreneur and blogger. She has worked as the head of digital strategy at WooRank and head of international SEO at SEER Interactive. Aleyda is a regular speaker at conferences such as MozCon, SearchLove and SMX London. She