Search Engine Optimization - SEO

Google: Stop Using PageRank As A Metric, We Won’t Be Updating It In The Future

Barry Schwartz
Written by Barry Schwartz

The last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, onDecember 6, 2013. Google’s John Mueller has told in a video hangout that there probably won’t be PageRank updates in the future.

But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google “have no plans to do further updates,” around PageRank. He even said webmasters and SEOs should stop using “PageRank or links as a metric” around their web sites.

Here is the full quote:

I wouldn’t use PageRank or links as a metric. We’ve last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that.

And just a reminder, that toolbar PageRank refresh from about a year ago, was an accident. If that didn’t happen, it would have been almost 22 months since a toolbar PageRank update.



About the author

Barry Schwartz

Barry Schwartz

Barry Schwartz is another one of those guys who knows what is happening in the world of search before it hits the headlines. He is the former News Editor at Search Engine Watch. Barry has also held advisory roles at Google, Yahoo!, Bing and several other large internet startups. A must follow if you want to be at the forefront of all the major search trends and changes.