Category - Conversion Optimization
Most Companies spend more and more money on their marketing budget, while the smarter ones try and tighten up their Conversion Optimization like a Engine that is leaking oil.
For every quality visitor (not junk traffic, but hungry buyers), we need to find out why they didnt take action.
Were they not sold on the credibility of our Company ? Did the words used on the website not inspired them to take action?
Did the design of the website communicate ‘poor first impression’, or did the graphics and images look ‘Amateur’. Why didn’t they buy ?
We use analytics and statistics to measure the Return on Investment, and to measure whether we need to improve Conversion Optimization.
ie. Advertising Dollars Spent / Visitors on Website / Leads or Sales = Conversion Ratio