Category - Analytics

Understanding Analytics is an art. Because think about it, a website is just a vending machine with an interface, and unless we physically watch every user interact with out website it can be pretty hard to diagnose peoples reactions and engagement to the content.

This is where analytics comes in. By seeing the bounce rate (users pressing BACK on their browser), the time spent on site, errors users encounter, where traffic came from and whether they came from organic / paid / social, keywords the traffic came from, country of traffic, referral links, number of pages visited, and many other factors we can make improvements and therefore make more money.

It is surprising how a few website fixes really improves the engagement, and analytics help us understand what fixes to make